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If you sell products, you need an e-commerce website! Here’s why:
With a website, customers can find you any time, anywhere. As more and more users have access to the internet, in South Africa and world-wide, more users are adopting to online sales. Of late, this trend has increased exponentially. Not only that, but mobile internet adoption is also accelerating exponentially, with more users doing product research and shopping online from their mobile phones. Without an e-commerce presence, you are missing out on a large chunk of customers! Don’t believe us? Take a look at the statistics…
Overview of E-commerce Adoption in South Africa, as of Jan 2021
Consumer activity, shown as estimated percentage of internet users in South Africa, aged 16 – 64:
Data source: Globalwebindex.com. (GWI Q3 2020). Figures represent the findings of a broad survey of internet users aged 16 – 64.
An estimated 21.93 MILLION people in South Africa purchase B2C goods online, valued at 4.06 BILLION US dollars for 2019 and 2020 alone!
Data source: Statista.com. (Statista Market Outlook for E-commerce, accessed Jan 2021). Estimates based on full-year consumer spend for 2020 and 2019, excluding B2B spend. In this context, “Consumer Goods” include fashion & beauty, electronics & physical media, food & personal care products, furniture & appliances, toys, hobby & DIY products.
By using an e-commerce website, you will be tapping into this market. Your website will continue to find and convert new customers, retain existing customers, increase the amount of money they spend on your business, and save you time and effort while doing so. All this, while you continue with your REAL work. And even while you sleep!
A modern, professional website…
If you need more details on the above, read our blog post that explains the reasons and rationale, with concrete examples and research.